How do I enroll patients in chronic care management without feeling like a salesperson?

Enrolling patients in CCM is much like discussing a preventive medication a patient needs. Physicians, nurse practitioners and other providers are already skilled at discussing treatment pros and cons. And providers already help patients understand what the best evidence advises to prevent negative, life-changing and expensive outcomes.

Chronic care management is no different. The evidence shows that patients who participate in CCM are better able to spend their time doing what they want to do instead of risking hospitalizations and complications related to conditions we know will progress. It helps providers have an extra set of eyes and ears between office visits.